Not So Common, Yet

For Christmas, my fiancé very kindly bought me a pair of Common Projects!! I became aware of this understated trainer brand about a year ago and I’d been dying for a pair ever since. They are very minimal in design, no stripes, no mention of the brand name, just ten digits on the side stamped in gold – a style reference, the European size and a colour reference. Common Projects is not a new brand but it’s only just started to resonate with women, helped on by the support of Net-a-Porter. The company was started by Peter Poopat and Flavio Girolami, they launched their first collection in 2004. The womens collection, Woman by Common Projects, didn’t launch until 2009. Their slow rise to fame may have something to do with their cost, at nearly 4 times that of Stan Smiths, they’re not a cheap option but what you get is a beautiful, comfortable trainer made in Italy from premium Italian leather.

I’m wearing:
Isabel Marant x H&M Blazer | Uncivilised Plaid Crescent Shirt | Zara Distressed Black Wash Jeans (similar) | Woman by Common Projects Original Achilles Low Trainers | Dr Martens Black Tote Bag (similar) | Ace & Tate Sebastian Sunglasses in Bio Black | CFconcept Tuck Necklace in Gold | Black vintage belt found on eBay (similar) | Brown braid belt found in TK Maxx (similar)

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