So girls meet your new best friend, the Versace ‘Palazzo Empire Bag’. The kind of best friend who is happy to lug your personal belongings around even though you only ever use half of them, the kind of best friend who loves to stand by your side just to make you look good and the kind of best friend who is happy to accompany you everywhere, all day every day, and still seems to look impeccably well put together.
There’s something about Versace and the cool factor of the Versace woman, that has lead me to a long running relationship with this eponymous brand. Gigi Hadid, Natasha Poly, Kate Moss and Abbey Lee Kershaw all have something far more in common than just good genes. Outside of having the privilege of being the face of separate Versace campaigns, these babes are known to kit themselves out off the catwalks and covers in Versace as well .. say no more.
So recently when I was contacted by Versace HQ to Creatively Direct and star in an official campaign for the latest must have offering, the Versace ‘Palazzo Empire Bag’, it was an opportunity to good to refuse.
I’ve been lucky enough over the last 5 years to put together the most amazing creative team, and utilising our full skill set when it comes to production, co-ordination and digital strategy, we were able to work together to create this series of images and Gifs for Versace internationally.
The dream was to produce a set of images that inspire a feeling of everyday luxury on a whole new level, the Palazzo Empire Bag hovering in space in the ‘palm of your hand’ or undressing itself, in anticipation for the days adventure, the modern girls must have always on the ready.
So in the words of Donatella herself .. “Fashion is about dreaming and about making other people dream”. Here’s to the Palazzo Empire Bag, a dreamlike accessory that knows what the future you wants ..