It was hot. So hot that when your feet hit the sand, the feeling that started off as cozy comfort quickly escalated into an ‘ow, ow, ow, ow’ kind of comical chorus, warning signals from the cognitive conscious translated into a semi-coherent verbal form.
Standing there looking out over the dunes, in awe of the vast beauty, I’m reminded as to why we’re shooting at this magical location… it’s all about the light. A gloriously aureate light, reflecting shards of brilliant warmth from the sun. A light that is not that dissimilar to the light that inspired Maria Grazia Chiuri and her mindfulness when connecting the Dior heritage and the African continent whist she was designing the Dior Cruise 2020 collection. This was a fundamental inspiration for us being here, and let’s not forget that this was all about Dior Cruise, a collection that conjures aspirations surrounding travel, holidays and an overall yearning for wanderlust and adventure.
And so as the sun set on our seaside location, and the final frame was captured, we carefully packed our Dior classics and placed Cruise essentials back in their box, ready for their next adventure. Which to me seemed perfectly fitting, after all, Dior is a brand built upon adventure and the journeys that make up our lives over time. No matter if you’re a ‘fan’ of hot sandy beaches or cold snowy streets, we can always count on Dior to provide us with the perfect partner to cruise with… x