News from H&M, in soft shades of pink

New work styled by the wonderful Lotta Agaton, art directed by Therese Sennerholt and photogpehaed by Heidi Lerkenfeldt for H&M.


Photos from Norr 11, who has stores in CPH, London, Berlin and Reykjavik, all shot by Heidi Lerkenfeldt.

warming up to bordeaux

Of the colors I’m seeing this Autumn, this deep wine color is really growing on me. Always one to shy away from much red this cooler and deeper shade is something I’m intrigued by, especially with greys, brown and nude pink. These photos were taken by …


Some soft pastel inspiration from photographer Heidi Lerkenfeldt.

warm browns

I hope you’ve all seen the giveaway I’m hosting, it’s always nice to win something isn’t it? I’m not very lucky and rarely win drawings but my husband seems to have that winning streak, so I make him enter things for me. This warm kitchen caught my eye…

warm kitchen

If I had another house, ok maybe two more houses, I’d want one kitchen with warm wood cabinets like this. Also, it isn’t often that you see floating cabinets in the kitchen but I’m really fond of the look and think it’s a nice feature that gives a feel…


Color & shadow inspiration from Heidi Lerkenfeldt.