A Story About Creativity

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Pure Color Desire

Pure Color Desire, new little luxuries signed Estée Lauder. Always a pleasure to partner-up with this glorious brand. While Lines/Manner mainly focuses on sustainable and independent designers, there are always exceptions in life. Especially when it co…


BruzzoniSwedish design and technology meets Italian Luxury, and it all comes together in a toothbrush. Clearly, the packaging needed to match the sophistication of the product and above you can have a tiny taste of how wonderfully functional and simp…



This morning I’m admiring the wonderful job Fabio Ongarato did for Mecca. Renowned Australian cosmetic retailer Mecca Cosmetica’s Signature Line is the culmination of over 20 years of beauty retailing experience. The Mecca Signature Line range required a new identity and packaging that defined the qualities of the product, conveyed confidence, and added value to the consumer experience. We developed the simple yet bold concept of Mecca’s ‘Living Lab of Beauty’. A spiralling poetic typeface formed a unique graphic identity that gave voice to Mecca’s expertise. The result elevated the product whilst conveying a sense of understated luxury.