“We want to make fashion sustainable and sustainability fashionable” Organic Basics. The importance of starting on good foundations is a notion well-known and accepted. The same applies to the way we visualize and organize our wardrobe. Her…

Beijing lingerie factory by Crossboundaries encourages workers to spend time outside

A+Awards: Architizer A+Award-winning studio Crossboundaries has created a canyon through the middle of this production facility for a Chinese lingerie brand, which employees can enjoy on their breaks. Aimer, which specialises in underwear and negligees, first approached the firm to design a 14,000-square-metre factory in 2004. However, the company grew rapidly into a fully fledged

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The Underwear Guide

A minimalist’s underwear guide to finding your perfect essentials Function and style neatly packaged into a collection of tiny pieces, underwear is a minimalist’s key to building the foundations of a well established wardrobe. As important as the ultimate leather jacket or cashmere pull-over, underwear sets the scene of the perfect minimal wardrobe and is as fundamental as its exposed counterparts. But it’s not all Victoria’s Secret – it should, like everything in the minimalism worldview, based on simplicity. It’s establishing an underwear wardrobe, selecting cuts and colours colours that suite your lifestyle and the most luxurious of materials that are comfortable and last. Of course, there’s something thrilling about wearing something fantastically sexy underneath the everyday, so a sprinkle of fantasy is highly recommended. Here’s our minimalist underwear guide. 1 The underwear essentials We can live with not having the new season leather jacket but we can’t live without a capsule wardrobe of knickers and bras to make every outfit possible. A basic T-shirt bra with seamless knickers in skin matching beige are easy go-to’s for everyday – we love Bonds – and convertible, low-cut and u-plunge bras will give you that perfect foundation for an evening outfit, always invisibly. 2 Black, white, nude and […]

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It goes without saying that I have a very different sexiness perception than most people: I prefer a closet full of flat shoes to a pension account, the number of pants I own is almost ten times the number of dresses or skirts and %90 of those pants are tapered and really good at hiding my figure, I wish my boobs were even smaller so I could walk around braless like a little kid and not surprisingly I hate uncomfortable, “sexy” lingerie. My underwear drawer is full of cotton panties, briefs and non-padded bras (and a couple of Bridget Jones worthy grandma pants for skin-tight dresses) all of which I bought out of necessity. It was Undone, a new Toronto based e-shop, that put lingerie under my radar with their simple, high quality basics so much that I even agreed to squeeze myself in them and willingly show the results to you, which basically is like seas parting in my world. I’m petite but definitely not skinny or toned, absolutely not %100 comfortable with my …


Fine lace for our women’s underwear, where comfort and quality are in play. Whether kept secret or faintly revealed, it remains unequivocally appropriate to wear under our delicate blouses. Eberjey bra –  Le Cubicule Rings

Up Front

Anything that’s good enough for Kate Moss is good enough for us around here.  It doesn’t take an army of genetically blessed amazonians to work out that CK rock the best everyday smalls in the business.  The tightey whitey’s with the power to cover all of your ‘bases’ we’ll be rocking these babies all summer long.. thank […]