H&M Home 2017 brings a new elegance

A preview of what’s to come from Swedish retailer H&M and their line of home products. I believe these were taken in the Kinfolk studio, the wall, shelves, furniture and flooring look just the same so I’d be surprised if it wasn’t.
I’m unsure of the the photographer & styling so, as always, if you know please comment below and I am glad to update the credit here!

Found with thanks to Trendspanarna & Hitta Hem.