H&M, the multi-faceted Swedish brand has created yet another retail store called Arket which opens its first location in Copenhagen today at Købmagergade 33. The interior structure and design was inspired by historical archives. The all grey space is housed in what was previously the Royal Danish Mail warehouse.
“When working on the store concept, it was in developing new solutions to practical challenges that we found most of our inspiration,” says creative director Ulrika Bernhardtz. “Two of these challenges were how to create breathing space in the store, and how to devise an uncomplicated and flexible way of presenting and editing our broad assortment.”
Read more about it here, and if you’re in CPH, check it out in real life!