Oracle Fox For LXE

There are certain places in the world where one would jump at the chance to photograph and as you probably already know, for me Paris is at the top of the list.  Over the last year you may have noticed that I’ve been lucky enough to work with some amazing brands in regards to Creative Direction.  Since I began my site, I’ve had a passion for being behind the lens but it’s only recently that I’ve thrown myself into full blown Production when it comes to working with brands, their campaigns and digital strategy.

Luxury Australian label LXE and Oracle Fox have been friends for some time but recently while I was in Paris I was blessed with the opportunity to Creatively Direct, Photograph, Style and Produce the latest LXE Campaign.   I love this brand, everything about the quality basics, premium leather pieces and cool girl aesthetic rings true to my own aesthetic so when the idea arose I felt as thought it was a match made in heaven.  Both myself and my team are requested to direct, produce and shoot so many brand campaigns but the selection process is one that is natural to me, working with brands that I genuinely love.

So without much further adieu, I’d like to share with you my latest creative work for this beautiful brand, shot throughout the city of Paris on super babe Bee Beardsworth.  Appropriately titled “La Muse Parisienne”, what better way to celebrate the season ahead … when you can go to Paris, who says Paris can’t come to you right?


Creative Direction + Photography + Styling: Amanda Shadforth  .   Model: Bee Beardsworth  .  Hair & Makeup: Trine Juel

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