“Tired of the Fog? Try the frogs!” goes the marketing campaign attempting to lure post-Brexit business to Paris‘ La Défense district, where seven new skyscrapers are being built in anticipation of an influx of British workers.
Macron said the towers will cater to bankers, academics and researchers, who will decamp from London to the Paris business district following the UK’s exit from the European Union.
The seven skyscrapers named Trinity, Alto, M2, Hekla, Sisters, Air 2 and Hermitage will be located in the city’s La Défense business district – where 40 per cent of workers are employed by overseas companies.
“Paris La Défense is a turnkey destination with a thriving economic ecosystem in the heart of Europe, offering a level of culture, quality of life and unbeatable dynamism: Essential factors to consider for relocation,” said Defacto director Marie-Célie Guillaume of the campaign.
“This campaign unrolls the blue-white-red carpet to thousands of talents and professionals who are now looking for a new European headquarters.”
“As regrettable as the United Kingdom’s exit from the European Union, we must be pragmatic and assert the strengths of our territory,” added Defacto president Patrick Devedjian.
Several other skyscrapers are also planned for the district, including the 200-metre Les Jardins de l’Arche by Jean Mas and the 142-metre Ava by Manuelle Gautrand & Associés.
Until recently, Parisian planning laws banned residential towers measuring more than 50 metres and office blocks over 180 metres. The laws were put in place following the controversy triggered by the construction of Tour Montparnasse, which was completed in 1973.
But La Défense is located just outside the city limits – where the limitation was not in place.
See some of the skyscrapers proposed for Paris’La Défense below:
Hekla by Ateliers Jean Nouvel
Height: 220 metres
Floor plan: 80,000 square metres
Les Jardins de l’Arche by Jean Mas
Height: 200 metres
Tours Sisters by Christian de Portzamparc
Height: 200 and 100 metres
Floor plan: 95,000 square metres (75,000 square metres to be offices)
Trinity by Crochon-Brullmann +Associés
Height: 140 metres
Floor plan: 49,500 square metres
Alto by IF Architectes
Height: 150 metres
Floor plan: 51,000 square metres
Air 2 by Agence Arquitectonica
Height: 202 metres
Floor plan: 75,000 square metres
Height: 320 metres
Floor plan: 260,000 square metres (35,000 square metres to be offices)
Ava by Manuelle Gautrand & Associés
Height: 142 meters
Tour Saint-Gobain (M2) by Valode and Pistre Architects
Height: 178 metres
Floor plan: 49,000 square metres
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