The Time-piece Love Affair
Editorial featuring: Movado Edge Watch
It’s so easy to take for granted that before smartphones, not wearing a watch spelt professional and academic ruin – there simply was no other way to tell the time on the go. But even to one unversed in the language of fashion as yours truly was, it was somehow important that choosing a time-piece was to be out of love. My first love was, rather unfortunately, a long yearned for pink Baby-G (as seen in Girlfriend magazine, bible of all misguided girlish desires). Like many teenage romances, that went the way of the break-dancer boyfriend with mommy issues.
Graduated now into what I’d like to think are more discerning tastes, the Movado Edge watch mirrors my current penchant for the simple and elegant, yet always skirting the verge of androgyny.
Is it so strange that the watch is an utterly personal thing? From its invention, it was never solely adored for its practical utility alone. Indeed, the idea of carrying time in your pocket was a work of engineering marvel and beauty, and inevitably exclusive to the small elite. So even now, to wear a beautiful time-piece is a sign of refinement, of confidence and busy-ness: an unspoken nod to our respect for time, both of others’ and our own. And therefore the time-piece is as jewellery or the forever handbag: one buys few, but chooses well.
Here in Paris, people live and breath this philosophy. It follows that the judgment of affordability necessarily scales with the quality desired – as my mother always said, it’s about value not price – and the frequency at which the Parisienne adds to their well-curated wardrobes. This, in my imaginings of the Parisian woman, is not a measurement in time, but a more nebulous unit of occasions that the concerns of the heart and mind are in alignment.
If one were to guess at the formula of love, if to define it were even possible, then this may begin with intrinsic beauty in the form and style, that beckons one to touch and look; the sensibilities of familiarly, trust and comfort that comes with heritage and history, and yes, the prestige of a label that stands for things dear to the heart. For me, luxury and individuality are such some such things.
Shop the Movado Edge watch and other watches in the Edge Collection, and find Movado on Instagram.
Location: Montmarte, Paris, France | Photography: Your truely
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The post Reporting from Paris: The Time-piece Love Affair appeared first on Beige Renegade.