After spending a year studying design and lifestyle patterns, Norwegian paint manufacturer Jotun has released 36 new shades that represent their projection of global color trends for 2018. Rhythm of Life represents glimpses of ideas, values and aspirations shared by people around the world. Led by color manager Lisbeth Larsen, research of common threads and shared social tendencies across countries were condensed into three clear themes, each of which describes a different style of living with an individual colour palette to match.
images courtesy of Jotun
photography by Line Thit Klein
set design by Kråkvik & D’Orazio