The Beer Beautifier: How to Improve the Customer Experience of Your Bar

Owning a bar is a competitive endeavour. With bars being one of the most common establishments all around the world, staying competitive and ahead of your competitors can be a challenge. Thankfully, there are a number of ways in which business owners can improve the customer experience of their bar and in turn increase sales and revenue levels. In today’s article, we have a look at how you can bring your bar to the next level, so read on to find out more.

  1. Comfortable Seating Is A Must 

Unlike clubs or discos, bars are a more laid back environment in which people like to kick back, relax and enjoy a few drinks with friends and family. This is why it is so important that you ensure you provide a comfortable environment in which everyone can enjoy themselves. One of the best ways of doing this is by investing in quality bar furniture. Say goodbye to uncomfortable seating and hello to stylish tables, chairs and bar stools that will keep your customers happy and comfortable for hours on end. 

  1.    It’s Time To Get Lit!

The last thing anyone wants after a long day of work is to navigate through a poorly lit bar and risk the chance of tripping over or injuring themselves. This is why bar owners should pay extra attention to the lighting in their establishments. Whilst dimmed lights create a warm and cosy ambience, it is important to ensure that your bar isn’t too dimly lit. Some fantastic and trendy looking lighting options include hanging pendant lights, accent lights that showcase a cool architectural feature in your establishment or table lamps that allow customers increased visibility without having to integrate harsh lighting into your bar. 

  1.    Simplify That Drinks Menu

Have you ever visited a bar only to be faced with an overly complicated menu of cocktails and beverages that would take someone 10 entire minutes to fully grasp? If you want to improve the customer experience at your bar, we highly recommend simplifying your drinks menu. Sure, you can have a fancy signature cocktail or two, but the majority of items on your menu should be simple, straight to the point and easy to understand. Also take note that the more items you have on the menu, the larger your inventory is going to need to be – something that can prove to be not just time consuming but also not cost-effective for your business. 

  1.    Offer Multiple Payment Options

Let’s face it – we’re living in an increasingly cashless society. Most places accept various methods of payment that include credit cards, debit cards, mobile wallets and even Paypal cash cards. If you want to bring customer experience to the next level, you almost certainly have to offer a myriad of payment options. Cash only no longer works in today’s modern society and is a fantastic way of turning customers off and allowing yourself to lose business to your competitors. 

  1.    Music Matters

People head to bars not just for a beverage or two, but also to enjoy wonderful music at the end of a long day. This is exactly why music matters. Play the wrong tunes and you’ll ward off potential customers. It is important that you choose the right music that suits the overall ambience, style and crowd you are trying to attract. Live music is a great option if you’re looking to spice things up. If live music is not a viable option, we highly recommend following this rule: play slow tempo music when business is slow, and crank up the tunes when your bar is bustling. It’s a formula that works every single time. 

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By making just a few small adjustments to your bar, you’ll be surprised at how much more traction you’ll get. We hope that this article has given you a few ideas on how you can improve the customer experience at your bar.