Zöe Jordan AW16

The Zöe Jordan AW16 collection takes inspiration from a photography trip to the Maasai Mara, the work of Peter Beard and the journey of motorcycle tribes.

The idea for this collection was to bring the nature and exploit of an African road adventure to the city’ says Jordan, ‘respecting the need for practicality and mixing raw elegance and tough motorcycle elements.

What she’s created is a beautiful, functional collection of cohesive, highly-wearable pieces that are perfect for the city and beyond. Earthy tones reflect the African landscape, whilst the bright orange hue, recognisable of the Maasai people, accents the collection throughout. Some pieces, such as the python print asymmetric dress and Sahara print silks, take their inspiration quite literally from the desert. Contrasting textures of shearling, cashmere, silk, cotton and organza emulate that of the ever changing landscape. Jordan has looked into the finer details of the traditional biker jacket for her dark moss green cotton and shearling version, such as the curved sleeve, designed that way for a more comfortable biking position. Her knitwear pieces have become iconic, often identifiable by their decorative cut-outs, on shoulders and sleeves. Once again these form the backbone of her collection.

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